In order to get the best possible results with email marketing there are certain guidelines that should be followed. The My-Data-Team training gives step by step guidance and instructions on how to write an effective email. However, here are a few tips:
- Make the email letter 65 characters or less
- Put your offer in the subject line to grab the readers attention
- Personalize the email by addressing the receiver by name
- Keep it simple. There is no need to be too wordy or use complicated language. Write the way you talk.
- Try to relate to the receiver. This will show them how sincere you are in helping them.
Here is a video that emphasizes the importance of email marketing and how to impliment it into promoting products.
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